12,000 NEW FOLLOWERS IN ONE WEEK, WITHOUT PAID SPEND
ResortPass: The 400K Giveaway Campaign
THE CHALLENGE
ResortPass was about to reach 400,000 Instagram followers, right before peak summer travel season.
The goal was to turn that milestone into momentum: re-engage the existing audience, attract new users, and grow visibility for a platform offering luxury hotel day experiences across the U.S. and Caribbean. All without paid promotion.
THE STRATEGY
Building on a giveaway format that had worked before, the campaign paired a high-value prize with seasonal messaging and the excitement of a brand milestone.
THE EXECUTION
I planned and directed the creative, sending our content team to one of our hotel partners with a detailed shot list and filming instructions. I edited the final feed asset, produced the supporting Stories, and wrote all campaign copy for clarity and shareability.
During the giveaway, I monitored comments and engagement and reshared user Stories and reposts to keep momentum going. Afterward, I compiled the performance data into a visual recap with entry volume, follower growth, and learnings for future campaigns.
To celebrate 400,000 of you and the official start of summer, we're giving away 4 ResortPass Summer Kick-Off Kits, each including:
🩵 $250 ResortPass Gift Card
👜 ResortPass Summer Kit:
Pool Tote
Mini Pool Tote
"Pool hair" Claw Clip
Cabana Club Hat
Playing Cards
Poolside Activity Book
How to enter:
👉 Follow @resortpass
👉 Like this post
👉 Tag a friend who's ready for summer (more tags = more chances!)
✨ Bonus: Share this post to your stories and tag us for extra entries.
This giveaway is open until Friday, May 30th at 11:59 PM PST.
4 winners will be selected at random and contacted via DM.
Thanks for being part of the ResortPass community and here's to kicking off summer in style 🩵
THE BAG · STORY
HOW TO ENTER · STORY
THIS COULD BE YOURS · STORYA milestone gives your audience a reason to celebrate with you. Pair it with the right moment and a clear value exchange, and they'll bring their friends.
THE RESULTS
The response was immediate. A wave of shares and tags pulled in new followers while rewarding the existing community, proving the power of well-timed, community-driven content with a clear and compelling value exchange.
"She takes the time to truly learn and understand the customer and it shows in the metrics."