HI, I'M VERONICA.
Social Media Brand Architect and Strategist
I spent a decade as a cabin supervisor with Emirates, living in Dubai and writing
A Mindful Nomad, a blog about life on the move. Somewhere between long-haul flights, storytelling became the thing I couldn't stop doing.
In 2020, as a digital nomad, I turned it into a career, founding VP Social, a social media agency for female-led businesses. Since then I've led social for the Webby Awards family of brands, grown ResortPass's Instagram from 268K to 448K+ in 16 months, and built a YouTube channel of my own where I shared my life across continents: from Bali to Colombia and Uruguay to Dubai.
Today, as a social media and branding consultant, I build social brands from the ground up and rebuild the ones that have lost their voice. I bring a creator's eye and a strategist's discipline to every brand I work with.
THE JOURNEY
A decade as a cabin supervisor, flying the world and writing A Mindful Nomad, a blog about life on the move.
Founded a social media agency for female-led businesses, with Mento as my first startup client.
Started a travel vlog, then found my audience sharing aviation stories from a decade in the sky, growing to 30M+ views across Instagram, TikTok, and YouTube, with coverage in Newsweek and the NY Post.
Led social for the Webby Awards family of brands, including the Behind-the-Screens campaign.
Grew Instagram from 268K to 448K+ in 16 months.
Today I lead my own consultancy, building social brands for consumer startups and the founders behind them, from travel to AI.
LET'S BUILD SOMETHING PEOPLE WANT TO FOLLOW.
Tell me where your brand is today.