TURNING INSIDER KNOWLEDGE INTO 30M+ VIEWS
My own channels across Instagram, TikTok, and YouTube
THE CHALLENGE
After a decade as Emirates cabin crew, I kept hearing the same questions. Passengers, friends, and family all wanted to know what the job was really like.
In 2023, I started posting about it. The goal was to turn that curiosity into an audience by answering the questions people were already asking, in a way that was useful, fun, and worth sharing.
THE STRATEGY
I make the content I would want to watch, then package it for the way people actually search.
THE EXECUTION
I run every part of the channels myself: ideas, scripting, filming, editing, thumbnails, titles, and publishing across YouTube, TikTok, and Instagram.
WHY EMIRATES CREW ARE QUITTING · TOP PERFORMER
THE EMIRATES INTERVIEW · TOP PERFORMER
INSTANT REGRET? · NEW STYLE
THEN AND NOW · NEW STYLE
EMIRATES A350 TOUR · NEW STYLE
8,000 FLYING HOURS · NEW STYLE"I start with the thumbnail and the title. Once I have those, I know the direction of the video."
THE RESULTS
Shorts brought people in, and long-form gave them a reason to stay. The audience is global, led by the US, India, the UK, the UAE, and Germany, with most viewers aged 25 to 44.